11 / Mapu brand system
Product experience
A brand about handing responsibility over has to prove it in the interface. Both people see the same record, nothing is scored, nothing is hidden, and every item is built to leave the system. Screens below are design demonstrations, not shipped features.
Three surfaces
Mobile
Navigator
The daily surface. What is agreed, what is being practised, what has moved across.
Home and tablet
Hearth
The shared room view. Opened together, at a set time, by both people.
The agreement
Foundation
The written record underneath both. Editable only by consent from both sides.
Onboarding
Two entries into the same account. Neither is the administrator of the other.
Set up together
Step 2 of 4 · Parent
Choose what you want to be visible to both of you. Anything you leave out stays out.
Your teenager sees this same list before anything is agreed.
Sets intent before settings. The first question is what the family wants to be true, not which app to block.
Your side of it
Step 2 of 4 · Ana
Nothing here is decided yet. Tell us what you’d like more say over first.
Your parent can see your choices. You can see theirs. That’s the whole idea.
Opens with visibility rights, stated plainly and first. Consent is asked for, not collected quietly.
Agreement and review
Foundation agreement
Draft · not yet signed
Both of you can edit this until you both sign. Either of you can reopen it later.
Homework before evening screens
Reviewed weekly
Ana chooses her own study times
Trial for four weeks
Phone stays out of the bedroom
Applies to everyone
Parent
Signed · 4 Mar
Ana
Awaiting
Both signatures visible. Either side can request a change.
Weekly check-in
Fifteen minutes, both present
- 01What worked this week?
- 02What got in the way?
- 03Is anything ready to move to Ana?
Answers stay between the two of you. Nothing is scored or reported.
One scheduled conversation, three questions, no scoring.
Foundation
The agreements you both hold
This month
Three agreements active. One is due for review together on Sunday.
School mornings
Agreed 4 Mar · unchanged
Allowance and saving
Ana manages the full amount
Evening plans
Practising: Ana proposes, parent confirms
The written record, with the date each clause was last agreed.
Progress and handover
Progress means fewer items in the system, not more points in an account.
Progress
Twelve weeks, side by side
Decisions Ana makes alone
7 of 11
Up from 4 in December. Two moved this month.
No scores. No streaks. Just the direction of travel.
Measured as responsibility transferred, shown as a share of the whole.
Shared commitments
Both directions
Ana: tells us where she is by 21:00
Kept 11 of 12 weeks
Parent: asks once, then trusts the answer
Kept 10 of 12 weeks
Both: no phones during dinner
Kept 12 of 12 weeks
Every commitment has a name against it — including the parent’s.
Parents carry commitments too. The list is never one-directional.
Ana now manages her own study time
Practised for six weeks. Moving out of shared review from today.
What changes
- No weekly review for this item
- Ana sets and edits it herself
- Either of you can reopen it
One item fewer in Mapu. That is the intended direction.
The system’s only celebratory moment, and it marks something leaving Mapu for good.
Hearth
Designed to be read from two metres away, by two people standing up.
Hearth
What the household shares
Sunday, 18:00
Family check-in at the kitchen table.
Ana added
Wants to talk about weekend travel
Parent added
Wants to talk about the study plan
Larger type, fewer items, no personal notifications. Hearth shows only what both people have already agreed to make visible in a shared room.
UI kit
Mapu Deep Blue with white text, 48 px minimum height.
Hairline border. Never a second blue.
Stage, not judgement: agreed, practising, held by Ana.
8 px controls, 12 px cards, one soft shadow only.
Accessibility and behaviour
Non-negotiable
- Minimum 4.5:1 contrast for all text, verified per pairing
- 48 × 48 px minimum touch target, 8 px minimum spacing between targets
- Every state legible without colour: text label plus position
- Full keyboard path through every flow, visible focus ring in Mapu Deep Blue
- All motion removed under prefers-reduced-motion
Do
- Show both people the same record, by default
- Let a teenager initiate a change to the agreement
- Retire items from the system once they are held independently
Don’t
- Points, streaks, badges or leaderboards
- Silent location or activity reporting to one side
- Push notifications outside the agreed review time