Structure for growing independence
Mapu helps parents and teenagers agree what matters, practise it together, and hand it over when it is ready to be handed over. The brand carries that intent: calm, legible, developmental — never a system of supervision.
This is the working brand system. Strategy, identity, colour, typography, voice, product and applications, held in one place so the team, the client and any future design partner read from the same page.
Stage 1 — initial design, 01.07.2026
One committed blue
Deep Blue carries trust and arrives in deliberate, limited amounts. Light Blue carries the space. Roughly 60% white, 25% Light Blue, 10% Mid Blue, 5% Deep Blue.
A rising symbol
Two forms rising from a shared disc at different rates, with the space between them widening as they climb — the room the system is built to create.
A proposed logo
Three SVG files exist — primary, reversed and grayscale — and are used here exactly as supplied. This is the current direction, not a finalised production system.